![]() “When you drop one song,” Magana told one artist, “there needs to be four other versions of the song right away.” Inevitably, some of those users were creators themselves, and they began to weave YoungX777’s clip into videos targeting related subcultures-like the region of TikTok obsessed with highlights of soccer players bursting past hapless defenders. (Some were given small payments to push the song, but others were happy to do it for free.) Flooding the zone this way caused TikTok’s algorithm to funnel posts featuring “Toxic” into the feeds of users who consume gym-centric content. Rather than pay one or two famous influencers to use the “Toxic” intro in the hopes of producing a trickle-down effect, the firm appealed to scores of MMA and weightlifting TikTokkers whose followings rarely top more than a few hundred. Once YoungX777 was on board, 25/7 Media ran its standard campaign to juice a new client’s recreates. We’re often the first ones who aren’t their friends telling them, ‘Hey, you’re good.’” “These artists, a lot of times the only sign they have of their success is some kids sending them videos of themselves dancing to their song. ![]() ![]() “We’re the ones who hit you up before you blow up, so we can say we believed in you before you got big,” Magana told me. Taking such risks is an essential part of the strategy: The firm has to snag clients before they appear on the radars of well-heeled competitors. The second, which Magana has dubbed the Ten Percent Rule, is that 10 percent of those earwormed users will end up tracking down the snippet’s original source.Ĭonfident in the algorithmic potential of the “Toxic” intro, 25/7 Media had rushed to sign YoungX777 even though he had less than 30,000 monthly listeners on Spotify. The first: Once a social media user hears an audio snippet nine times, it gets stuck in their head to some degree. When the number of recreates climbs into the tens or hundreds of thousands, Magana told me, two of 25/7’s core tenets become germane. I’d then parlay that success into a “big swing”: a how-to book or Netflix series that would land me a spot on The Tonight Show and a lucrative endorsement deal with, say, a manufacturer of ballpoint pens. Once I’d built a decent fan base, 25/7 would produce a weekly podcast featuring my candid conversations with up-and-coming digital creators. Magana’s talent management startup, 25/7 Media, would ensure eyeballs for this content by enlisting its 60-plus clients to drive traffic my way. It started with me ditching journalism to focus on churning out daily TikToks in which I’d offer tips about storytelling. Perhaps fearing he’d bummed me out by implying that my career was pointless, Magana put off eating his last brisket taco to whip up a blueprint for how he would guide me to stardom. “Do you know how hard it is for an article to go viral?” he warned. In the months since I’d first messaged him on Instagram, he’d been endlessly candid about his life as a talent manager for emo rappers, goth TikTokkers, and OnlyFans creators. He just thought I was wasting my time on a project that seemed unlikely to excite the social media algorithms that mean everything in his world. A hirsute fireplug of a man with a slew of anime tattoos, Magana wasn’t worried that I’d spill any awful secrets. Her videos haven't been flagged yet because she typically plays it safe - her most explicit video has been participating in this trend.We were on the patio of a middling Los Angeles taqueria when Ursus Magana tried to talk me out of writing this story. “Images also pass through the phone, so may be backed up on the cloud.”ĭespite the restrictions on TikTok, Rose said that in her experience, TikTok remains the "best platform" on which to promote her OnlyFans content. “Generally speaking, we don’t know what TikTok keeps on their servers and whether this information might be used or sold,” Riedl continued. Riedl pointed out the “notorious hacks” of celebrity iCloud accounts to leak their private photos. Others pointed out that the creators may have uploaded their explicit photos onto TikTok’s servers. If apps are storing pre- and post-manipulation images, then these apps are prone to hacks or revealing data through bugs.” ![]() “Current models are not capable of doing this. “I can’t rule out that a model couldn’t be trained that go both ways and therefore could restore an image,” he said. As the AI art filter grows in popularity, some TikTok users have expressed concerns that it could be “reversed,” exposing the creator’s actual nude photo.īut Mark Riedl, associate director of the Georgia Tech Machine Learning Center and a professor of interactive computing, said he doesn’t think AI image manipulation can be “reversed algorithmically” at this time.
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